EU pushes plan to challenge US big tech dominance with digital market strategy

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EU pushes plan to challenge US big tech dominance with digital market strategy
Credit: computerweekly.com

As part of a larger strategy to outmaneuver US big technologies, control global data flows, and resurrect its dormant cloud computing sector, Europe is set to embark on a protracted endeavor to establish a digital single market. The incoming European Union (EU) governing administration has made this a top priority on its agenda after acknowledging that it must alter the rules of the game since it is unable to compete. At a summit of business leaders, governmental officials, and technology specialists last week, EU officials and ministers presented their intentions. These individuals have been working to construct what has been designated as the foundation of Europe’s proposed digital single market. It will now also serve as the technology foundation for the envisioned cloud and artificial intelligence (AI) sectors in Europe.

Key features of the EU’s digital market plan

The program, known as Gaia-X, was established by Germany’s Economy Ministry ten years ago, but it has yet to accomplish its goals. Officials have determined that it is the solution to all of Europe’s technological problems, and they are demanding that it begin to deliver. However, as Gaia-X and a large network of similar EU projects developed into a strategy to build dataspace computer networks that convert incompatible dataflows into ones that flow as easily as in actual commerce, EU authorities included it in ever-larger plans. Its mandate has grown to include legal and technical requirements that have become so difficult to resolve that they have halted development on what was already criticized for falling short of its goals. To establish a worldwide consensus to regulate data exchange not only inside domestic or regional markets but also in international cross-border dataflows, the European Commission (EC) has designated Gaia-X as its spearhead. Free-flowing dataflows require common laws to regulate them and identity systems to screen the individuals behind them. These are two issues that have long been a cause of fierce national conflict, with several international forums attempting to resolve them.

Potential benefits for European consumers and businesses

However, when the European Parliament accepts the new EC plan for government next week, as is anticipated, dataspaces will be integrated into it. Gaia-X will be a key component of its strategy to develop a cloud computing sector to overtake leading US tech companies, frustrate Chinese tech aspirations, and then develop a top-tier AI sector on top of that. These are some of the main components of its ambitious aim to achieve “digital sovereignty.” Germany was counting on Gaia-X to fulfill those ambitious objectives and make the EU economy competitive. In a video message that was broadcast during the tech company’s annual political summit in Helsinki last week, Germany’s economic minister Robert Habeck stated: “Europe needs digital sovereignty.” Given the growing significance of AI for European competitiveness, this is becoming increasingly critical. Although we have accomplished a great deal, there are still enormous expectations.

Challenges in overcoming US tech dominance

He said that a “paradigm shift” from centralized big-tech computing to a federated system was being brought about by Gaia-X’s dataspace technology. Habeck described the EU’s strategy to revitalize its tech sector, which involves bringing together Europe’s disparate cloud computing companies into a single, collective, state-backed computer system that is pieced together using common data standards and software, rather than constructing massive companies on par with US tech giants like Microsoft and Google or its own Volkswagen and Airbus. As a result, EU policy will address an issue that computer scientists have been working on for decades: a universal data interconnect. “These new regulations will have no real impact without the strong mobilization of the ecosystem of which Gaia-X is the driving force,” French Minister delegate for Industry Mark Ferracci said in another video message, commenting on the extensive body of legislation the outgoing commission implemented under its contentious digital strategy.

The EU’s ambitious digital market strategy

In international industry groupings, where businesses have been attempting to get over legal and technical obstacles that have prevented them from modernizing dataflows in supply chains that involve foreign companies, the EU now depends on Gaia-X to plant its regulatory model. Gaia-X and its subsidiaries in vertical industries like manufacturing and automobiles have been accomplishing just that. It has been accelerated, according to EU authorities. If Europe’s data governance model isn’t cross-border, it will collapse. According to Ferracci, Gaia’s establishment of global collaboration is essential to Europe’s mission. Additionally, if European businesses do not employ dataspace technology, their plan to create a federated single market, cloud, and AI system will fail.

Research Staff

Research Staff

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